We have seen smart phones in every hand and the presence of social media is very high. We know Facebook is the world’s most popular social network with a billion users, if your brand is not available on Facebook, then you are losing a large amount of potential customers. We can use Facebook/ Instagram Paid Ads, where you can target users from a particular country, state and city and generate leads to increase your business. Choosing the right target gender, age range and type of users according to their interest will boost your social media presence.